Amazon Competitor Research Tool

Auto-collect and monitor offerings for hundreds of Amazon products.

Analyzing Amazon seller data, such as prices, offer types, and performance metrics, allows you to strategize your pricing, inventory management, and marketing efforts to gain a competitive edge. 

With our Amazon Competitors Analyzer, you have the power to drive sales, maximize profits, and outperform your competitors. By scraping this valuable data using our no-code solution, you effortlessly gain a strategic advantage in understanding market dynamics, pricing trends, and consumer behavior. 

Uncover valuable pricing intelligence, identify key competitors, and assess their strategies with ease. Stay informed about changing market conditions, adapt your pricing strategies, and optimize your product positioning for maximum success.

Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract and compare different offers on hundreds of products from other Amazon sellers in bulk without technical knowledge!

What you get?

With =IMPORTFROMWEB(), you extract the following data points on sellers for hundreds of Amazon products.

  • first 10 sellers 
  • price
  • type of offer
  • link to seller page

See all available Amazon product page data points

Step by step

First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.

Then, just follow these easy steps:

Open a new Google Sheets and activate ImportFromWeb

To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.

Activate ImportFromWeb add-on

Input the Amazon product URLs

You can input the product URLs directly or build them using the product ASINs: =””&A2 (where column A contains all your ASINs).

Input the product URLs

Input the Amazon data selectors

Data selectors describe the specific content you want to import from the Amazon product pages. 

In this case, we’re interested in data related to the offerings from Amazon sellers or vendors, so we’ll use sellers_names and sellers_prices.

For a full list, see our Amazon product page selectors glossary.

This is what your spreadsheet should look like:

Input Amazon data selectors

Write the =IMPORTFROMWEB() function and extract Amazon competitor data

Just add this formula: =IMPORTFROMWEB(A2,B1:C1)

Within seconds, you’ll get the results for the first product.

Write IMPORTFROMWEB() function

Add the “compare” option

The function’s “compare” option ensures that the results for one product are all kept within the same row, without spilling over: =IMPORTFROMWEB(A2,B1:C1,"compare")

Add compare option

Scale the collection process

After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$C$1,"compare")

Drag down to copy formula

We’ve designed an easy-to-use template.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.

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