In the vast realm of e-commerce, Amazon stands tall as a titan, offering a mind-boggling array of products. Each day, countless new items emerge, transforming Amazon into a treasure trove of opportunities for marketers, salespeople, and researchers.
By scraping Amazon product data, you’re accessing a wealth of information, from product titles and descriptions to images and essential metrics, like ratings and reviews. You can improve competitor benchmarking, follow market pricing trends, and optimize your product’s content and keyword strategies. It’s like tapping into a goldmine of insights and competitive analysis.
Our trusty sidekick, the spreadsheet, is the ultimate tool for processing and manipulating all that data.
Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Amazon product data in bulk without technical knowledge!
With =IMPORTFROMWEB(), you extract the following Amazon product data.
- buybox winner
First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.
Then, just follow these easy steps:
To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.
ImportFromWeb requires 2 parameters: a URL and one or more data selectors.
You can input the product URLs directly or build them using the product ASINs: =”https://www.amazon.com/dp/”&A2 (where column A contains all your ASINs).
Data selectors describe the specific content you want to import from the Amazon product pages.
Pick the selectors you are interested in from our Amazon product selectors glossary and add them to your spreadsheet. For example, you may be interested in the title, brand_name, sale_price, buybox_winner, and rating.
This is what your spreadsheet should look like:
Just add this formula:
Within seconds, you’ll get the data for the first product.
After adding the $ symbol around the data selectors, drag the formula down to the last row:
We’ve designed an easy-to-use template so you can try our Amazon Product Scraper.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.
What are the available data points from Amazon using IMPORTFROMWEB?
IMPORTFROMWEB offers over 100 built-in selectors specifically designed to facilitate the extraction of live data from Amazon without requiring technical skills. These selectors cater to various Amazon layouts, including product listing pages, search pages, and review pages.
For accessing these selectors, specific pages have been created for your convenience:
- Amazon Data Selectors: selectors for product-related data
- Amazon Data Selectors for Search Pages: selectors tailored for data extraction from Amazon search result pages
- Amazon Data Selectors for Reviews: selectors tailored for data extraction from Amazon reviews pages
To use these selectors, simply specify the desired built-in selector as the second parameter within the IMPORTFROMWEB function, following this format:
=IMPORTFROMWEB("Amazon URL", "selector")
Can I scrape any Amazon store using IMPORTFROMWEB?
Yes, IMPORTFROMWEB is specifically designed to extract live data from Amazon, whatever the Amazon store’s domain. Our built-in selectors (including but not limited to title, sale_price, buybox_winner, rating, and featured_image_source) are crafted to function seamlessly across various Amazon domains (amazon.com, amazon.ca, amazon.de, amazon.in, amazon.co.uk, amazon.fr…)
Here’s how the function should look like to extract the price from any Amazon product page:
=IMPORTFROMWEB("amazon product url","sale_price")
How to scrape in a specific language on Amazon?
Most of the time, the =IMPORTFROMWEB() function extracts the content of the ASINs in the default language of the Amazon store.
But sometimes, the language of the page loaded by ImportFromWeb isn’t right. For example, you’ll get the content in English for an amazon.de product, instead of being in German.
Luckily, you can force the language using the “language” parameter, as follow:
The new generated URL will look like:
And this is the URL you have to input into your =IMPORTFROMWEB() function!
Is it legal to scrape data from Amazon?
Scraping Amazon using =IMPORTFROMWEB() is based on publicly available information. The function accesses data that is openly accessible on the internet. And generally, accessing and scraping publicly available data from websites is considered legal.
Moreover, with IMPORTFROMWEB, the scraping is made using multiple premium proxies and external rotating IP addresses, so you do not have to worry about the possibility to be banned from scraping Amazon.
Nonetheless, it remains important to stay informed about the terms and conditions set by Amazon and exercise scraping responsibly and ethically.