By scraping Amazon product prices you can improve competitor benchmarking, follow market pricing trends, and optimize your pricing strategies. It’s like tapping into a goldmine of insights and competitive analysis.
Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Amazon price data in bulk without technical knowledge!
What you get?
With =IMPORTFROMWEB(), you extract the following Amazon price data.
- title
- price
- list price
- buybox winner
- …
See all available Amazon product data points
First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.
Then, just follow these easy steps:
Open a new Google Sheets and activate ImportFromWeb
To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.
Input the URLs of the ASINs you want to analyze
ImportFromWeb requires 2 parameters: a URL and one or more data selectors.
You can input the product URLs directly in column A.
Input the Amazon product selectors
Data selectors describe the specific content you want to import from the Amazon product pages.
Pick the selectors you are interested in from our Amazon product selectors glossary and add them to your spreadsheet. In our case, we are interested in the title, sale_price, list_price and buybox_winner.
This is what your spreadsheet should look like:
Write the =IMPORTFROMWEB() function and extract product data
Just add this formula:
=IMPORTFROMWEB(A2,B1:E1)
Within seconds, you’ll get the data for the first product.
Scale the collection process
After adding the $ symbol around the data selectors, drag the formula down to the last row:
=IMPORTFROMWEB(A2,$B$1:$E$1)
We’ve designed an easy-to-use template, so you can try our Amazon Product Scraper. Make sure you have installed and activated ImportFromWeb in your Google Sheets.