Google My Business Rating Monitoring Tool

Collect and monitor Google My Business ratings on Google Maps with Google Sheets.

In today’s digital age, online reviews and ratings play a crucial role in shaping a company’s reputation and influencing consumer decisions. Ratings on Google Maps places are crucial for businesses as they provide valuable insights into customer satisfaction and reputation.

With our ready-to-use solution, you can extract and monitor this valuable data, gaining insights into customer satisfaction and feedback. 

Identify top-performing businesses, track competitors, and benchmark your own ratings against industry standards. Understand customer sentiments, pinpoint areas of improvement, and make data-driven decisions to enhance your brand’s reputation.

Using the ImportFromWeb add-on and the function it adds to Google Sheets, you can extract Google Maps Places ratings in bulk without technical knowledge!

What you get?

With =IMPORTFROMWEB(), you extract business ratings from Google Maps with the following data points:

  • ratings
  • number of reviews

See all available Google Maps data selectors

Step by step

First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.

Then, just follow these easy steps:

Open a new Google Sheets and activate ImportFromWeb

To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.

Activate ImportFromWeb add-on

Input the Google Maps places URLs

ImportFromWeb requires 2 parameters: a URL and one or more data selectors.

Copy the Google Maps Places URLs to your spreadsheet (make sure it respects the following format:

Input Google Maps Places URLs

Input the Google Maps selectors

Data selectors describe the specific content you want to import from Google Maps Places. 

In this case, you’ll need the name, ratings, and reviews_count. You can find the full list in our Google Maps selectors glossary.

This is what your spreadsheet should look like:

Input data selectors

Write the =IMPORTFROMWEB() function and extract business ratings

Just add this formula: =IMPORTFROMWEB(A2,B1:D1)

Within seconds, you’ll get the data for the first place.

Write the IMPORTFROMWEB() function

Scale the collection process

After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(A2,$B$1:$D$1)

Drag down to copy formula

We’ve designed an easy-to-use template.
Make sure you have installed and activated ImportFromWeb in your Google Sheets.

Frequently Asked Questions

Can I extract emails from Google Maps using IMPORTFROMWEB?

No, Google My Business pages or profiles on Google Maps do not typically contain email addresses. Consequently, IMPORTFROMWEB does not directly facilitate email extraction from Google Maps.

However, there are two alternative methods available:

  1. Using IMPORTFROMWEB: Utilize the “emails” generic selector on any webpage where email addresses are present. Example formula: =IMPORTFROMWEB("", "emails")
  2. Using IMPORTFROMGOOGLE with a Boolean Search: input a boolean search to your IMPORTFROMGOOGLE to potentially find email addresses. Example formula: =IMPORTFROMGOOGLE("your query", "emails")